Two dudes being dudes.

Nug Sax was founded by Ryan and Andrew, two corporate dropouts who ditched cubicles for golf clubs, cold drinks, and sunshine. Former office buddies, they shared a love for escaping fluorescent lights to golf (often losing balls), boat, fish, beach bum, and tailgate (a mastered craft). Andrew, TikTok’s “Jerky King,” known for his 600k followers with meat slapping stunts, while Ryan, a family man, has golf gear so prized it’s practically insured.

One hot AF day on the course, Ryan pulled a lukewarm beer from a cooler of melted ice, soaking his glove and gear. “This sucks,” he groaned. Andrew, munching blueberry-jalapeno jerky, nodded. That sparked a year-long quest, transforming garages into labs and freezers into test zones. Weekends saw Ryan’s pontoon as a floating R&D hub and golf courses as proving grounds.

The name NUGSAX and taglines “Chill Without the Spill” and “Chill. Reuse.” emerged during a particularly “hydrated” back nine. Now, these ex-corporate rebels design cooling solutions for those who, like them, reject warm beer, soggy sandwiches, and overpriced bagged ice, chasing better ways to keep life chilled.